Digital marketing today is a big hype. Every day, new methods and techniques are developed to carry out marketing. In the midst of all this, it is easy to assume that email marketing is an outdated process.
We can look at it in such a way that it is no longer used or does not produce desirable results.
But you couldn’t be more wrong.
Email marketing is still widespread today. In fact, it becomes more and more successful over time. But what makes it such an attractive marketing technique even though it is so old?
Well, let’s find out.
Here are the reasons why people are still in love with email marketing:
1. low costs
The biggest reason why emailing continues to be a favorite is the cost factor. It has a very low cost. All you need is an operational email ID, and you’re ready to start working on the email marketing tactic.
Sometimes people start buying bulk email addresses. However, it is quite rare. Most of the time, they send emails only to people who really subscribe to the site themselves.
A new practice is the use of software to automate the generation and sending of emails. However, these costs are often lower compared to other marketing methods.
There are no printing costs, nor do you have to pay for advertising space such as television and newspaper space. Overall, email marketing remains one of the cheapest marketing methods.
2. for customers only
Most marketing techniques involve users who may never have interacted with the brand. Some types of digital marketing tactics are aimed at users who have shown a similar interest in their actions, such as Facebook and Google.
However, email marketing is the only marketing mode in which users themselves ask to be part of the company’s subscribers.
Companies receive users’ email addresses either when they subscribe to the newsletter or when they register on their website.
Prior approval from customers ensures that email effort is more visible and effective compared to other marketing methods.
3. reach your target audience
One of the great benefits of email marketing is that it allows you to target a specific segment of your audience.
Because companies typically receive email addresses as part of subscriptions or registrations, they also collect their basic information about the customer, such as name, gender, age, location, and so on.
This information can be used to create targeting emails.
For example, if your company has a great offer for students, you can send email to users under 24 years of age. And, if your company offers discounted prices on women’s clothing, you can consider targeting women instead of men.
Users can also see the pattern that they only receive the emails that are relevant to them. In addition to saving many resources, the company can also create a trust factor between the customer and the brand.
4. ask them to make a move.
One-way marketing despite greater reach suffers from a very critical disadvantage, namely lack of interaction. Even if you get the most out of your marketing ideas, the user is free to ignore them.
In simpler words, you simply can’t force users to make an effort to pay attention to your offer. A little effort, however, can pay off.
Email marketing allows you to make these efforts. By introducing a simple “Call to Action” you can ask users to visit your website and see what you have to offer.
Call to Action also saves you the hassle of giving too much information in the mail itself. So you can easily insert the most appealing content into the email text.
5. saves you the effort
Not only is it cost-effective, it’s also one of the simplest marketing methods. You don’t need high-end software, a large team or a separate department.
All you need is the necessary hardware and a few professionals who know the job.
There is always room for better software and tools that can be used in email marketing.
However, people usually prefer the simple format, as it is primarily the content that determines the effectiveness of an email. The lack of complexity allows you to focus entirely on creating attractive email content.
